About the organization

We get energized by seeing purpose-driven people energized and flourishing

With roots in the creative, business and impact sectors, we believe in the power of ideas to make a better future. A better future is restorative to the planet, just to all humans and the non-human world, and has wellbeing at the center.

We want to see more people alive and well and making impact in their work.

We want to see more badass businesses creating social change while also being profitable and sustaining itself.

We want to see those badass businesses grow, create more impact jobs, and challenge industry standards. We want to help them lead by example.

We want to work with people who think this way. Who want to leave society better than how they inherited it.

We need more thriving impact-led leaders.

Thriving people make thriving organizations.

What we believe in

  • Your work is nothing without you

    Change starts with you. Put your mask on first. Creativity and clarity follow wellbeing.

  • Inclusivity serves all

    Focusing in has big implications. Everyone benefits when we design for folks experiencing the edges and planetary boundaries.

  • shift work, then shift society

    Individuals influence teams, which Influence organisations, which can influence cities and larger systems. Shift how we work and shift culture.

  • collaboration for the greater good

    Don’t collaborate for the win win, do It for the greater good. Don’t just consider the parties involved but all those touched by it now and later.

  • the allies of progress are wonder & experimentation

    We need creativity and curiosity to create a sustainable, regenerative, equitable, just society. Sprinkling in joy add the humanity we need.

girl with hands up

Meet the founder, Michelle Arrazcaeta

📝 I believe in stories, ideas, and challenging the status quo.

🚫 ‘That’s just the way it is’ is a phrase I don’t use or believe. My brain is wired to find possibilities. It’s way more exciting anyway.

💞 My comfort with vulnerability is unique. I have the ability to share, take leaps, and have hard conversations.

👀 An intangible skill: paying attention & really, deeply seeing people.

☯ My creativity is playful while my thoughts are reflective and philosophical. Yin and yang. I need and enjoy both.

🔥 Big fan of sassiness, loud laughter, high energy, and vibrant colors. I get into flow when journaling, dancing salsa, & exploring the world.

Michelle’s background & unconventional achievements

  • For 15 years, Michelle designed award winning strategies for global brands like Nike & Google and innovative startups like Thinx. Her strategy career started in advertising at Wieden + Kennedy before moving into innovation in the social sector. She worked at brands, agencies, startups, consultancies and as a freelancer. She’s experienced it all.

    She also coaches budding and established changemakers. She has been mentoring and coaching since her career started and now is happily doing it as a day job.

    Michelle is a skilled speaker, art hobbyist, and host of events that shift perspectives.

    She’s become known for her energy. It’s best described as a deep, playful, and charismatic.

  • I got the travel bug when I was 16. At 21, I booked a monthlong EU group trip on my own. In 26, I went to Australia for my first true solo trip. At 29, I gifted myself a 6-month sabbatical and backpacked Central America.

  • After a recession, jobs, and a creative program, I got a dream strategy job at Wieden + Kennedy on Nike. A few years later, I landed a I-can’t-believe-it’s-real job as a ‘Social Imagineer’ at a social impact lab that no longer exists. Last, is finally launching this business!

  • Not saying they were all an amazing successes but following my gut, exploring, & creating taught me so much. From Girl Go Travel to Treat Your Block during COVID, I have so much appreciation for these. More on my personal website: marrazcaeta.com

  • I love, love, love learning. When I’m curious about a topic like Design Thinking or Coaching I sign up for a course. Other topics like culture design, I jump into it to learn by doing. Outside of work, I take classes to learn languages, dance, & various creative outlets.

  • My office is more like a maker space. I practice line drawings by drawing architecture in Amsterdam as well as paint and collage randomly. It’s about the process not the outcome.