Meet Michelle

michelle standing in front fo a building with flowers

Michelle’s vibes

📝 I believe in stories, ideas, and challenging the status quo.

🚫 ‘That’s just the way it is’ is a phrase I don’t use or believe. My brain is wired to find possibilities. It’s way more exciting anyway.

💞 My comfort with vulnerability is unique. I have the ability to share, take leaps, and have hard conversations.

👀 An intangible skill: paying attention & really, deeply seeing people.

🌍 I have a deep passion for meaningful work. I care about people and ideas that leave the world better than it was found.

☯ My creativity is playful while my thoughts are reflective and philosophical. Yin and yang. I need and enjoy both.

🔥 Big fan of sassiness, loud laughter, high energy, and vibrant colors. I get into flow when journaling, dancing salsa, & exploring the world.

LinkedIn / Portfolio

Background & unconventional achievements

For 15 years, Michelle designed award winning strategies for global brands like Nike & Google and innovative startups like Thinx. Her strategy career started in advertising at Wieden + Kennedy before moving into innovation in the social sector. She worked at brands, agencies, startups, consultancies and as a freelancer. She’s experienced it all.
She also coaches budding and established changemakers. She has been mentoring and coaching since her career started and now is happily doing it as a day job.
Michelle is a skilled speaker, art hobbyist, and host of events that shift perspectives.
She’s become known for her energy. It’s best described as a deep, playful, and charismatic.
I got the travel bug when I was 16. At 21, I booked a monthlong EU group trip on my own. In 26, I went to Australia for my first true solo trip. At 29, I gifted myself a 6-month sabbatical and backpacked Central America.
After a recession, jobs, and a creative program, I got a dream strategy job at Wieden + Kennedy on Nike. A few years later, I landed a I-can’t-believe-it’s-real job as a ‘Social Imagineer’ at a social impact lab that no longer exists. Last, is finally launching this business!
Not saying they were all an amazing successes but following my gut, exploring, & creating taught me so much. From Girl Go Travel to Treat Your Block during COVID, I have so much appreciation for these. More on my personal website: marrazcaeta.com
I love, love, love learning. When I’m curious about a topic like Design Thinking or Coaching I sign up for a course. Other topics like culture design, I jump into it to learn by doing. Outside of work, I take classes to learn languages, dance, & various creative outlets.
My office is more like a maker space. I practice line drawings by drawing architecture in Amsterdam as well as paint and collage randomly. It’s about the process not the outcome.

Let’s connect

About the organization

Our manifesto

We believe in the power of ideas and creativity to make a more just, caring future.

We believe in the power of individuals on organizations and on systems.

A better future is restorative to the planet, just to all humans and the non-human world, and has wellbeing at the center.

We want more people feeling alive, doing meaningful work and being well.

We want more badass businesses creating social change while also being profitable and sustaining itself.

We want those badass businesses growing, create more impact jobs, and challenge industry standards.

We want to help them lead by example.

We want to work with people who think this way; who want to leave society better than how they inherited it.

This is what we want and we know it’s worth fighting for.

What we believe in

Change starts with you. Put your mask on first. Creativity & clarity follow wellbeing.
Focusing in has big implications. Everyone and thing benefit when we design for those experiencing the edges and planetary boundaries.
Individuals influence teams, which influence organisations, which can influence cities and larger systems. Shift how we work & we shift culture.
Don’t collaborate for the win win, do it for the greater good. Don’t just consider the parties involved but all those touched by it now & later.
We need creativity and curiosity to create a sustainable, regenerative, equitable, just society. Sprinkling in joy, adding the playfulness we need.